Paper Tubes for Lip Balm in 2025: Why Brands Are Abandoning Plastic

As sustainability becomes a driving force in the global beauty industry, more and more lip balm brands are making the switch to paper tube packaging in 2025. This growing trend isn’t just a fad—it reflects a real shift in consumer expectations, environmental responsibility, and brand identity.

In this article, we’ll explore why lip balm brands are abandoning traditional plastic and aluminum tubes in favor of biodegradable paper packaging—and how your brand can benefit from making the switch.

I. The Rise of Sustainable Lip Balm Packaging

The momentum behind sustainable beauty packaging is growing rapidly. In a 2024 Nielsen survey, over 72% of consumers said they would choose products with eco-friendly packaging over conventional options—especially in skincare and lip care categories.

Regulatory changes are also accelerating the shift. The EU Green Deal and U.S. Plastic Pollution Reduction Act are putting pressure on beauty brands to eliminate single-use plastics from their packaging lines.

Paper tube lip balm packaging addresses both consumer preference and compliance needs—while providing the visual and tactile appeal that today’s health-conscious shoppers expect.

II. What Is Paper Tube Lip Balm Packaging?

Paper tube packaging for lip balm typically consists of:

Outer Tube: Made from sturdy cardboard or kraft paper

Inner Mechanism: Push-up or twist-up base for easy application

Closure: Friction-fit caps or integrated sealed tops

Compared to traditional plastic or aluminum lip balm containers, paper tubes are fully recyclable, plastic-free, and biodegradable. Despite being eco-friendly, they remain durable and user-friendly, offering excellent protection for the product inside.

III. Why Lip Balm Brands Are Switching to Paper Tubes

As the beauty industry embraces sustainability, paper tube packaging is becoming the top choice for lip balm brands. Here's why:

Eco-Friendly & Plastic-Free
Paper tubes are made from biodegradable, renewable materials like kraft or FSC-certified paperboard. They eliminate plastic waste, lower carbon footprint, and align with global eco trends—making them ideal for brands seeking green credibility.

Enhances Brand Image
Using sustainable packaging communicates your brand’s environmental responsibility. This is especially important for Gen Z and Millennial consumers, who increasingly prefer brands that align with their values.

Premium Appeal for High-End Products
Paper tubes offer a natural, tactile feel that elevates the look and perceived value of high-end products. They're perfect for CBD-infused balms, organic lip care lines, and vegan formulations where packaging must match product quality.

Stronger Consumer Appeal
According to industry studies, over 70% of beauty shoppers are willing to pay more for eco-friendly packaging. Paper tubes create a feel-good purchase experience that encourages customer loyalty and word-of-mouth.

Summary: Benefits of Paper Tubes for Lip Balm Packaging

IV. Customization Options We Offer

We provide fully customizable lip balm paper tubes to help your brand stand out:

Sizes:  Standard or tailored dimensions

Mechanism:  Push-up style or twist base options

Surface Finishes: Offset or digital printing   Hot foil stamping   UV varnish or laser engraving

Packaging Formats: Single tube boxes   Gift sets or multi-packs

Whether you want a minimalist kraft look or a bold printed design, we can bring your vision to life. 

V.Conclusion ：It’s Time to Make the Switch

Paper tube packaging is more than just a trend—it’s a smart, sustainable move for lip balm brands looking to align with 2025 consumer values. It reduces environmental impact, upgrades brand identity, and adds real value for eco-conscious customers.

Join the brands leading the green shift in 2025.
At ESYTube, we offer low-MOQ, fully customized paper lip balm tubes with premium finishes and fast turnaround.